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PROJECT REAL ESTATE
Binhai Xinyue City
Naked Eye 3D   2026
A core visual highlight for Binhai Xinyuecheng's grand opening. With IP "Kun" as the main line, it uses BOX creative techniques to create a naked-eye 3D feast. Through underwater scenes, urban reflections, sea wave effects and Wuyue Plaza's neon linkage, it creates a romantic and vibrant atmosphere, serving as a traffic tool and core carrier for brand communication.
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THE HARDWARE
Naked-eye 3D Visual Imaging System
Adopting 4K ultra HD LED screen + high refresh rate, with lens array and binocular parallax technology, it presents 3D effects without glasses. Precise light modeling realizes 3D scenes of Kun swimming, waves and neon flickering, enhancing visual impact.

BOX Creative Highlight Presentation System
Taking BOX spatial creativity as core, it creates highlights through focused composition and dynamic emphasis. IP Kun runs through the video, with close-up of wave-flicking scene and prominent neon, forming a "core element + highlight" rhythm.

Scene Linkage & Atmosphere Rendering System
Integrating underwater world, urban reflections, waves and neon, it realizes dynamic linkage via audio-visual synchronization. With sea wave sound and festive music, it builds a dual atmosphere to enhance emotional resonance.
KEY FEATURES

Opening Highlight Traffic - IP Kun + BOX creates visual highlights to attract attention and boost opening popularity.


Naked-eye 3D Immersion - No glasses required, suitable for all ages, with strong 3D visual impact and barrier-free experience.


Scene Atmosphere Integration - Romance of underwater world integrates with opening enthusiasm, enhancing regional attributes and brand cognition.


Precise Brand Communication - Neon highlights Wuyue brand, IP narrative conveys "romantic and vibrant" positioning.


Marketing Scene Adaptation - Customized for opening, suitable for outdoor screen, social communication and on-site enhancement.


  • Q1：What is the core visual highlight?

  • Q2：What is it mainly used for?

  • Q3：How to reflect brand and regional characteristics?

  • Q4：Do I need to wear 3D glasses?

  • Q5：How is the opening atmosphere rendered?

  • Q6：What is the value for opening marketing?

CASE STUDIES
CAN GALLERY｜VR
CAN GALLERY｜VR2026
Virtual Simulation
Pengrui | Eye-Free 3D
Pengrui | Eye-Free 3D2026
Chengdu Vanke TOD
Chengdu Vanke TOD2026
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Rongchuang A-ONE
Rongchuang A-ONE2026
Immersive cinema
Chuan Sha 96 Plaza Opening Ceremony
Chuan Sha 96 Plaza Opening Ceremony2026
Naked Eye 3D
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PROJECT REAL ESTATE
Digital Exhibits VR