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PROJECT BRAND REAL ESTATE
Chengdu Vanke TOD
Immersive cinema   2026
A benchmark digital reception hall project for Vanke·Starlight Metropolis real estate marketing. Based on "future community", it integrates TOD resources according to local conditions to create an innovative upgraded sample. Combining full-wrap projection screen, floor screen and urban skyline model with central sofa viewing area, it builds an immersive space experience, presenting spatial planning and residential technology advantages while focusing on human needs, becoming a core carrier to convey the concept of "10-minute TOD urban landmark living circle" and innovating real estate marketing display mode.
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THE HARDWARE
Full-wrap Immersive Projection System
Adopting full-wrap projection screen to build a surrounding visual space, combined with high-definition projection technology, realizing 360° seamless image presentation, visualizing "future community" scenes and TOD resources, enhancing spatial immersion.

Floor Screen & Skyline Model Linkage System
The floor screen is accurately linked with the urban skyline model. Through image synchronization technology, it echoes TOD transportation network, commercial supporting facilities and ecological landscape with physical models, intuitively presenting the future "rail + life" scene with both technology and practicality.

Digital Reception Hall Interaction System
Comfortable sofa viewing area is set in the center, combined with intelligent audio-visual synchronization system, creating a digital space with negotiation, experience and display functions. Supporting customized content playback, it adapts to customers' immersive perception and communication needs of future living scenes.
KEY FEATURES

Marketing Model Innovation - Creating a real estate digital reception hall, replacing traditional display with immersive experience, improving marketing communication efficiency and brand texture.


Immersive Scene Experience - Full-wrap projection + floor screen + model linkage, 360° presenting future community and TOD living scenes with strong sense of substitution.


Resource Integration Presentation - Deeply integrating future community planning with TOD rail, commercial and ecological resources, intuitively conveying the concept of "10-minute living circle".


Human Demand Focus - Not only displaying space and technology, but also focusing on human needs, creating a warm living scene experience that meets modern residential demands.


Diversified Spatial Functions - Integrating viewing experience, customer negotiation and brand display functions, adapting to the full-scene use needs of real estate marketing.


  • Q1:What is the core display highlight?

  • A1:Full-wrap projection + floor screen + skyline model linkage, immersively presenting the integrated living scene of future community and TOD with both technology and experience.
  • Q2:What scenarios is it suitable for?

  • A2:Suitable for core scenarios such as customer negotiation, project promotion, brand display and media visit in real estate marketing centers.
  • Q3:How to reflect the advantages of TOD resources?

  • A3:Through floor screen and model linkage, it visually presents TOD rail, commercial and ecological supporting facilities, intuitively conveying the value of "10-minute living circle".
  • Q4:What is the experience method?

  • A4:Customers can sit in the central sofa area, immersively watch the synchronized content of full-wrap projection and floor screen, and feel the future living scene.
  • Q5:What is the difference from traditional real estate display?

  • A5:Replacing static display with immersive experience, focusing on human needs, allowing customers to intuitively perceive future life instead of simply understanding product parameters.
  • Q6:What is the value for project marketing?

  • A6:Creating a benchmark digital reception hall, enhancing brand technology sense and high-end texture, strengthening customers' cognition of future community and TOD value, and facilitating conversion.
CASE STUDIES
Rongchuang A-ONE
Rongchuang A-ONE2026
Immersive cinema
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PROJECT BRAND REAL ESTATE
  • BRAND16
  • CITY FESTIVAL16
  • BUSINESS19
  • REAL ESTATE7
  • PRODUCT23
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