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PROJECT BRAND REAL ESTATE
Rongchuang A-ONE
Immersive cinema   2026
A benchmark digital reception hall for Rongchuang A-ONE's brand marketing. With "international perspective, Chinese spirit, Chongqing charm" as the core, it adopts Oriental garden-style design techniques, integrating art and culture. Combining full-wrap projection screen, central sofa viewing and mechanical door interactive design, it creates an immersive experience space. It is not only a core carrier to convey the project's high-end positioning and brand value, but also an urban reception hall with artistic texture and technological sense, suitable for high-end marketing scenarios such as customer negotiation, project promotion and brand display.
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THE HARDWARE
Full-wrap Immersive Projection System
Adopting 360° full-wrap projection screen to build a surrounding visual space, combined with multiple ultra-high-definition projectors, realizing seamless image presentation. The image content integrates Chongqing's urban style, project design concept and Oriental cultural elements, creating an immersive visual atmosphere through seamless image stitching and color calibration technology, enhancing scene sense of substitution.

Intelligent Interaction & Mechanical Door Linkage System
The viewing area is equipped with customized central comfortable sofas, combined with intelligent audio-visual synchronization system to ensure the quality of audio-visual experience. The core linked mechanical door device automatically opens after the viewing, forming a complete process of "immersive experience - ceremonial exit", enhancing the experience memory point and meeting the demand for exclusive sense of high-end marketing.

Artistic Content Presentation System
Integrating Oriental aesthetic design and digital imaging technology, the content covers project planning, spatial design, cultural connotation and Chongqing's urban charm. With "Oriental garden tour" as the narrative thread, it conveys the core gene of the project's "art + culture + high-end" through the coordination of dynamic images, artistic conception pictures and immersive sound effects, with both viewability and brand expression.
KEY FEATURES

Integration of Art and Technology - Based on Oriental garden-style design, integrating art and culture with digital technology, creating a high-end experience space with both texture and technological sense.


Immersive Ceremonial Experience - Full-wrap projection + central sofa + mechanical door linkage, constructing a complete ceremonial process of "viewing - exiting", enhancing the sense of exclusivity and memory.


Symbiosis of City and Brand - The image content integrates Chongqing's urban charm and the project's core value, conveying the brand positioning of "international perspective + Chinese spirit" and strengthening regional resonance.


High-end Marketing Scene Adaptation - Integrating customer negotiation, project promotion and brand display functions, adapting to full-scene high-end real estate marketing, improving communication efficiency and brand texture.


In-depth Communication of Cultural Connotation - Taking Oriental culture as the medium, through digital image presentation, allowing customers to perceive the project's cultural heritage and spiritual core in the experience.


  • Q1：What is the core experience highlight?

  • Q2：Which marketing scenarios is it suitable for?

  • Q3：How to reflect Chongqing's regional characteristics and Oriental culture?

  • Q4：What is the experience process?

  • Q5：What is the difference from traditional marketing display?

  • Q6： What is the value for brand marketing?

CASE STUDIES
Chengdu Vanke TOD
Chengdu Vanke TOD2026
Immersive cinema
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PROJECT BRAND REAL ESTATE
Digital Exhibits VR