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National Ski Jumping Center | Beijing Winter Olympics
Visual of the competition   2026
A core visual benchmark project for the 2022 Beijing Winter Olympics. Silkroad Visual empowers "Snow Ruyi" with lighting technology, creating a 360° panoramic image system with 93 high-lumen laser projectors. Integrating naked-eye 3D effects and "Chinese-style romance", it pays tribute to the Winter Olympics and warriors, serving as a core carrier for Winter Olympics spirit and Chinese culture communication.
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THE HARDWARE
360° Panoramic Lighting Projection System
Adopting 93 units of 20,000-lumen laser projectors covering 6 projection surfaces of the summit club, achieving perfect image-building integration through hundreds of digital fusion corrections. 360° full-coverage projection supports 3D viewing angles for immersive experience.

Naked-eye 3D Dynamic Presentation System
Combining rotating dynamic images with physical lighting gradient effects based on visual illusion principles, creating realistic rotating visual experience. 6 projection surfaces achieve precise synchronization of rotation speed and time.

Low-temperature Adaptation & Stability System
Optimized for -30~-40℃ extreme cold, realizing automatic lamp coding and precise brightness/color calibration via HAO intelligent control platform. Integrating 5G IoT monitoring for real-time equipment data collection.
KEY FEATURES

Panoramic Immersive Experience - 93 high-lumen laser projectors achieve 360° full-coverage projection, combined with 3D viewing angles such as bottom-up, top-down and bird's-eye view. The image is deeply integrated with the architectural outline and cantilever structure of "Snow Ruyi", providing a shocking immersive visual impact for both on-site audiences and remote broadcast viewers.


Technology-Culture Integration - Supported by naked-eye 3D vision technology, it accurately combines rotating dynamic images with physical lighting gradient effects, creatively presenting Winter Olympic sports imagery such as "soaring into the sky" and "plunging down". Integrating "Chinese-style romance" creative expression, it makes technological lighting a bridge to convey Olympic spirit and traditional Chinese cultural heritage.


Extreme Environment Adaptation - Customized and optimized for the -30~-40℃ frigid environment of the Beijing Winter Olympics, through the collaboration of HAO intelligent control platform and 5G IoT monitoring system, it realizes automatic lamp coding, precise brightness and color calibration, and real-time monitoring of equipment operation data, ensuring stable work in harsh weather conditions.


Broadcast Adaptation - Adopting non-stroboscopic and glare-free light source design and image calibration, it strictly meets the 8K ultra-high-definition event broadcast standards. It avoids light interference on athletes' competition status and allows global audiences to clearly feel the beauty of integration between lighting and architecture through broadcast images.


Industry Benchmark - Innovatively integrating multiple technologies such as high-lumen laser projection, naked-eye 3D and low-temperature adaptation into large-scale Winter Olympic venues, achieving precise integration of image and architecture through hundreds of digital fusion corrections, pioneering a new model for lighting display of sports event venues.


  • Q1:What is the core visual highlight?

  • A1:93 laser projectors create 360° panoramic naked-eye 3D effects, integrating rotating images with architecture to present "Chinese-style romance".
  • Q2:How to adapt to the frigid Winter Olympics environment?

  • A2: Equipment optimized for low temperature, supporting stable operation at -30~-40℃ via intelligent control and 5G monitoring.
  • Q3:How is the visual rotation effect achieved?

  • A3:Based on naked-eye 3D illusion, combining dynamic images with lighting gradient and precise synchronization of 6 projection surfaces.
  • Q4:Is it suitable for event broadcasting?

  • A4:Adopting non-stroboscopic LED light source, meeting 8K broadcast standards for events and audiences.
  • Q5:What is the cultural value for the Winter Olympics?

  • A5:Conveying "Chinese-style romance" through lighting, paying tribute to athletes as a carrier of Chinese culture and Winter Olympics spirit.
  • Q6:What are the technological innovations?

  • A6:Hundreds of digital fusion corrections for image-architecture integration, stable operation in extreme cold, pioneering 360° naked-eye 3D application in large venues.
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