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Golden Rooster Film Festival
Opening ceremony   2026
A core visual benchmark for the 35th Golden Rooster Film Awards Opening Ceremony 2022. Xiamen Radio and TV Group pioneered the integration of metaverse technologies to create a film metaverse AR show co-performed by real and virtual humans, linking subway stations and trains to build a global interactive scene.
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THE HARDWARE
Metaverse AR Show Integration Presentation System
Integrating digital twin, AR recognition and real-time rendering, it generates high-precision 3D models via urban point cloud technology, realizing seamless integration of virtual elements and real scenes with AR scan interaction.

Digital Virtual Human Real-time Interaction System
Tailor-made virtual digital image for Chen Halin, equipped with motion capture and real-time driving technology to realize cross-space dialogue between virtual and real humans.

Global Scene Linkage System
Linking the opening ceremony venue, "Film Forest" subway station and metaverse subway train, building a global interactive network with diverse AR interaction functions via mini-program/APP.
KEY FEATURES

Pioneering Metaverse Technology Integration - The first domestic film festival to integrate multiple metaverse technologies, realizing 3D restoration of real scenes via point cloud technology. It presents a high-level integration of technology and art, pioneering a new model for technology application in film festivals.


Real-Virtual Cross-dimensional Linkage - Tailor-made a highly restored virtual image for 9-year-old Chen Halin, realizing natural dialogue and ritual interaction between virtual and real humans via motion capture technology, breaking the space-time boundary.


Global Scene Immersive Interaction - Breaking the limitation of a single venue, it links subway stations and trains to build a global interactive scene. Citizens can experience virtual red carpets and film previews via AR scan, realizing immersive participation from the venue to the whole city.


In-depth Cultural-Technology Empowerment - Taking metaverse technology as the carrier, it organically integrates core festival elements with Xiamen's urban style, enhancing citizens' sense of participation and promoting the international influence of the festival.


Industry Demonstration Value Leadership - Pioneering the metaverse interaction model of "opening ceremony + urban public space", it forms a replicable industry model, providing new ideas for large-scale festivals and promoting the integration of film and television industry with metaverse technology.


CASE STUDIES
Shenzhen WTA Finals Opening Ceremony
Shenzhen WTA Finals Opening Ceremony2026
Event activities
Qin Mausoleum | Immersive Image Space
Qin Mausoleum | Immersive Image Space2026
Immersive Image Space
Not Only Canals | Immersive Holographic Theater
Not Only Canals | Immersive Holographic Theater2026
Holographic
Tianjin Marco Polo Square Light and Shadow Show
Tianjin Marco Polo Square Light and Shadow Show2026
Immersive digital light and shadow
Shenzhen 24 Hours | Immersion Projection
Shenzhen 24 Hours | Immersion Projection2026
Ultra-high-definition panoramic projection technology
Three-dimensional City | AR Interactive Sandbox
Three-dimensional City | AR Interactive Sandbox2026
AR sandbox
National Ski Jumping Center | Beijing Winter Olympics
National Ski Jumping Center | Beijing Winter Olympics2026
Visual of the competition
Liangma River丨Naked Eye 3D Dynamic Art Experience Space
Liangma River丨Naked Eye 3D Dynamic Art Experience Space2026
Naked-Eye 3D
Shougang Garden Four Blast Furnace | Eye-Free 3D Screen
Shougang Garden Four Blast Furnace | Eye-Free 3D Screen2026
Naked Eye 3D
"The Legend of Kunpeng"丨Water Dance Show2026
Chengdu Shuangliu Airport
Chengdu Shuangliu Airport2026
Naked Eye 3D
City Light Show丨Shenzhen
City Light Show丨Shenzhen2026
City Festival
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