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PROJECT BRAND
Longhu Chongqing TOD | Light Year Exhibition Hall
Real estate marketing   2026
A benchmark for Longfor's strategic transformation. Breaking commercial real estate marketing stereotypes, it creates an immersive exhibition hall with "Light Year Journey" theme, presenting project value through 6 thematic areas to convey future life concepts.
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THE HARDWARE
Thematic Scene Immersive Presentation System
Integrating space design, lighting technology and interactive devices to create 6 thematic areas, realizing deep integration of scenes and content.

Emotional Resonance Marketing System
Focusing on experience and atmosphere, it triggers customer emotional resonance through future life scene restoration and sensory stimulation.

Progressive Value Display System
Progressing from "Prologue" to "Next Stop: Light Year", it deepens customers' understanding of project value step by step.
KEY FEATURES

Marketing Model Innovation - Breaking traditional real estate marketing, it replaces single promotion with immersive exhibition hall, reshaping commercial real estate marketing.


Progressive Thematic Scenes - 6 thematic areas deepen step by step, comprehensively presenting project strategy and value from time narrative to smart life.


Sensory Emotional Resonance - Integrating space, lighting and interaction design, creating futuristic life experience to trigger deep emotional resonance.


Strategic Value Highlighting - As a benchmark for Longfor's TOD transformation, the exhibition hall directly conveys the project's benchmark significance and innovative value.


Diversified Scene Adaptation - Meeting brand promotion, customer negotiation and experience needs, adapting to different visitor groups to achieve dual marketing and experience goals.


  • Q1:What is the core highlight?

  • A1:"Light Year Journey" theme + 6 thematic areas, immersive experience and emotional resonance marketing, breaking traditional real estate models.
  • Q2:What thematic areas are included?

  • A2:Including 6 areas: Prologue, Time Corridor, Era Change, Global Reference, Smart Model, Next Stop: Light Year.
  • Q3:What is the difference from traditional real estate exhibition halls?

  • A3:Replacing single promotion with immersive experience, focusing on emotional resonance to convey project value and future life concepts.
  • Q4:Which groups is it suitable for?

  • A4:Suitable for property buyers, industry partners and media, meeting both experience and marketing needs.
  • Q5:How to reflect the project's strategic value?

  • A5:As a benchmark for Longfor's TOD transformation, it highlights the project's industry benchmark significance through thematic design.
  • Q6:What is the core design concept?

  • A6:"Experience empowers marketing, emotion connects the future", allowing customers to intuitively feel the life value of the TOD project.
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PROJECT BRAND
  • BRAND16
  • CITY FESTIVAL16
  • BUSINESS19
  • REAL ESTATE7
  • PRODUCT23
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