Landmark-level Visual Breakthrough - 800㎡ circular naked-eye 3D screen becomes Nanjing East Road's core landmark, 4K ultra HD and 360° projection attract global tourists, making the national brand stand out among international brands.
In-depth Culture-Fashion Symbiosis - Integrating century-old architectural heritage and Shanghai-style culture, combining "Blossoms" IP with five-brand tone, presenting clothing texture and craftsmanship via naked-eye 3D.
Hierarchical Interactive Experience - Innovative "national check-in + member-exclusive" dual model, enabling public brand experience and senior members' customized services, realizing precise customer operation.
Diversified Commercial Value Empowerment - Milestone of "big store strategy", guiding customer flow conversion via product display; extending consumption time with night lighting; triggering social communication for promotion and sales.
National Brand Upgrade - Reshaping national brand image with technology on Nanjing East Road, conveying "upward" spirit and high-quality products, providing a "technology+culture+business" model for Chinese clothing brands.
